Concert Series by the Bay
VEN is approaching a concert hall in San Diego to request they contact all of their artists a song for use in a promotional CD or free downloading on VEN’s site
CD will provide a sample of all music scheduled in the Fall, 2000 concert series
Free music giveaway will be used on the web site to promote concert series.
Same CD will be given away at all concerts as both a momento of the event and a promotion to encourage attendance by customers at other concert events.
A similar strategy will be used in Summer 2001 VEN promos.